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Do not press the red button black button2/20/2023 ![]() ![]() “In a flash of a second,” he tells ISRAEL21c, the idea of a parody came to them. Spoof video artist Roman Buchatsky and his brother Vitaly are surfing the web when they come across this video. Which brings us to the Israeli connection. There’s a sign that reads “Push to add drama” pointing at it.Ĭuriosity eventually overcomes passersby and once the button is pressed bystanders unsuspectingly find themselves in an action-packed Hollywood scene. Without giving too much away, a red button is placed on a podium in the middle of a typical Flemish town square. It’s called, ‘A DRAMATIC SURPRISE ON A QUIET SQUARE.’ To promote the launch of a new cable channel in Belgium, they create a brilliant viral video campaign featuring – you guessed it – a red button. It’s 1997, and Men In Black‘s Tommy Lee Jones tells Will Smith: “Don’t touch the red button.” Which, of course he does, because who can really resist a red button?įast forward to 2012, and Belgian ad agency Duval Guillaume takes the ‘red button’ theme to a new level. ![]()
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